Does size really matter? Purina dog food’s Incredibites, is celebrating small dogs everywhere with a new user-generated content (UGC) contest that will have your small dog showing off the incredible things it can do.

Through the companies YouTube page participants who own small dogs are encouraged to grab their video cameras and try to capture it all on film. (more…)

As companies move more into the social realm, and promote their Twitter handles, Facebook fan pages and YouTube accounts many marketers are asking themselves where does that leave the company website.

For years we worried about ownership and collecting all the domain names associated with our businesses. Today, more campaigns are centered around social networks leaving websites with an entirely new role.

Brand websites are not going anywhere, their purpose has just changed. Marketers need to start thinking of this hub as the brain. (more…)

Director Ridley Scott and LG are sponsoring a global user-generated content (UGC) project documenting the lives of 6.7 billion people on earth in a new Google YouTube undertaking called Life in a Day.

The project was launched in early July 2010 and has received 80,000 video submissions from roughly 197 different countries. While the entry period has come to a close the project is really just beginning as it enters the editing stage. (more…)

People are always looking to stand out amongst the pack and the new Kia Soul is a car that definitely doesn’t look like every other. No matter where you’re going, Kia believes that there is always a better way to get there and want fans to show off their new way to roll. (more…)

Everyone loves to dance. Whether it’s ballet, hip-hop, jazz or your very own booty shake dancing makes you feel great and leaves you sweaty and smiling every time. To show off your love of dance, Dr. Pepper Cherry and YouTube Dance Studio are hosting a user-generated video contest looking for the Most Amazingly Smooth Dancer On YouTube. (more…)

McNeil Consumer Healthcare, a division of Johnson & Johnson have teamed up with former pack a day smoker turned ultra marathoner Ray Zahab and Nicorette to show Canadians why it is time to Smober Up.

Smober Up is an interactive online community on Facebook and YouTube all about helping Canadians quit smoking. The campaign sites are loaded with information and tips for those trying to quit, plus free personalized support with the ACTIVESTOP program. (more…)

Everyone’s favourite blue hedgehog is turning 19 - and while the number begs one to ask if is that an important one - SEGA is celebrating by offering fans an exciting trip to meet the Sonic Team through the new Sonic’s Birthday Contest. (more…)

YouTube Play is a brand new collaboration between YouTube and the Guggenheim Museum. Both agree that no other medium is pushing boundaries of creativity the same way that video does, and now want to showcase the most remarkable online work from around the world.

The collaboration gives the world renown museum a chance to explore digital media and see how it functions or if it functions. As well, both parties are interested to see what can come of the possibility that digital brings to creation. (more…)

Networks, brands and corporations are using social media as a recruiting tool as it not only puts a face to the name, however it gives the applicant a personality which is exactly what The Food Network executives are looking for in their new talent.

Sponsored by Samsung, The Food Network is offering a glee-style audition for its next culinary talent to compete for their own reality TV show, in The Next Food Network Star. (more…)

American Express has partnered with the Tribeca Film Festival to bring your best movies ideas to life with the help of a selection of independent filmmakers. Through  the company’s YouTube channel audiences can watch as ideas go from paper to big screen, in My Movie Pitch. (more…)