Yesterday the Indianapolis Colts hosted the New Orleans Saints in the XLIV Super Bowl. Millions of fans around the country have been waiting to see the athletes, the plays and the entertainment, including the much anticipated 2010 Super Bowl ads. What fans won’t see this year is a banned GoDaddy.com commercial that has spurred controversy and a video contest called Think You Can Make a Better Go Daddy Commercial? (more…)

YouTube, the popular video sharing site has recently introduced a stripped back design for video player pages which it hopes will make the site more appealing and is potentially the key to its future success.

Back in 2009 YouTube announced it would be looking into soliciting professional content to increase revenue. The new light design is hoping to draw the attention of major film companies and movie studios as viewers will pay more attention to what they are watching and less to the interface surrounding it. (more…)

To celebrate Martin Luther King Jr. Day, The Washington Post asked their readers how Dr. King had inspired them. The newspaper invited users to submit a video response sharing which of the famous activist’s words they thought were most memorable, or explaining how Dr. King had affected their lives.

Many citizens went to YouTube to reenacting Dr. King’s famous speeches. The videos are displayed on YouTube’s homepage as well as on washingtonpost.com. Participants could visit the YouTube blog or The Washington Post site to submit their video using YouTube Direct. Once the videos are posted, others have the opportunity to respond to the content and share their thoughts about the day. (more…)

This holiday season Marshalls and T.J. Maxx have come together to bring consumers A Better Way to Christmas Shop through the YouTube Caroling contest that will have fans singing their way through department store aisles. (more…)

With many of the world’s leaders coming together in less than a month, at the climate change conference in Copenhagen, the digital world has seen a lot of cause marketing surrounding the subject. The Raise Your Voice campaign is a chance for the rest of the world to make their own contribution. (more…)

YouTube and Target are partnering in a social media initiative that has produced a consumer-friendly, customized channel themed entirely for the holidays. With the holiday season in full force retailers such as Target are reaching out to customers online.

The new YouTube channel, Holiday Solutions features videos on everything from home and party ideas to recipes, gift giving tips and of course, Target-specific holiday videos and a Target gift guide. The official YouTube blog says that the channel is perfect to help consumers navigate through the season. (more…)

Nokia and Talenthouse are partnering to plan an exclusive live performance by pop star Rihanna, in London that will see would be filmmakers and music fans acting as film crew to the special event. (more…)

Philips brand played out a publicity stunt with the help of Nico Rosberg, a driver for Formula 1’s AT&T Williams team that had Brazilian racecar fans scouring social networks for a chance to participate in a virtual race to find a lucky racing helmet. (more…)

Wendy’s, the fast food chain widely known for its family values and square shaped burgers is hosting a user-generated content (UGC) video contest for consumers to share their favourite Wendy’s moments and keep themselves in free burgers for a full year. (more…)

YouTube has recently announced that they are officially serving well over a billion views per day and are more committed than ever before to providing its community with the same founding principles that informed the site early on. (more…)