Zappos.com has introduced and is testing a new interactive video platform on its website. Strictly for its Nike products as of now, videos previewed by consumers will be entirely clickable and will engage people to find out more about the products. (more…)

Steve Madden has partnered with Zappos.com, an electronic commerce company specializing in footwear to bring designers the opportunity of a lifetime in which their fabulous foot designs could land them a meeting with the famous designer himself. (more…)

Online shoe retailer Zappos.com is really showing how to innovate with user-generated content with both a user-generated daily newsletter as well as encouraging video testimonials from its customers.

The Daily Shoe Digest is a moderated discussion list published three days a week (which doesn’t really make it daily, but we won’t quibble with details). Subscribers can post to the list and share tips and ideas about shoes just like an online bulletin board, only the posts are sent by email. (more…)