Wise Foods, the makers of Cheez Doodles is attempting to stir up some competition for Frito-Lay character Chester Cheetah through the use of a more interactive spin on the digital technology of augmented reality with its own cartoon mascots.

Wise is rolling out the campaign in support of Cheez Dudes, a trio of rock band mascots that the snack brand introduced in August as the new face of the cheesy treat. The product which has generally marketed to a younger market will now try to engage the teen demographic as well. (more…)