Summertime means that we are spending more of our days on our feet. Whether it’s walking, cycling or hiking your feet are feeling the stress of high fashion and low maintenance. Crocs wants to change all of that with its Feel the Love campaign.

Croslite, the foot-loving technology in every pair of Crocs shoes and the new marketing character of the same brand wants its consumers to know that there is something and someone out there who wants to help put their best foot forward. (more…)

Every once in a while life presents you with an opportunity to be spontaneous, embrace the chance to enjoy life and forget the serious side of things. Indulging in life is almost always worth the consequences especially when you can Eat, Drink and Be Covered with Pepto-Bismol.

The iconic pink stomach symptom reliever is challenging people to create a series of four or more 15-second commercials expressing how Pepto-Bismol allows you to indulge a little too much and not worry about it. (more…)

TMZ is known for its racy humour and sarcastic wit toward celebrity’s. The website and televisions shows candid journalism and spontaneous, unscripted footage is often associated with gossip, paparazzi and rumours. TMZ is looking to turn their reputation around by proving that they love Hollywood, they just have a funny way of showing it. (more…)

Universal Studios Hollywood is known as the entertainment capital of Los Angeles and is about to launch on if its most anticipated theme park attractions King Kong 360 3-D, the world’s larges, most intense experience of the summer. To celebrate filmmakers around the world are being invited to compete in a virtual short film competition. (more…)

Hershey’s is working with Zooppa.com, the place for creative minds to come together with leading brands to develop innovative advertising Making the World a Sweeter Place. (more…)

Media company Fisher Communications and Zooppa.com a social network focused on user-generated advertising, both based out of Seattle, have announced a new partnership to host the KOMO Video Block Party.

The video competition resembles many of the user-generated content (UGC) contests that we have seen as of late. However this one is specifically designed to promote community involvement and engage discussion through the use of hyper-local content. (more…)

Zooppa, an online advertising competition website, launched its newest competition on February 6 in partnership with Jones Soda. Jones Soda has been a user-generated content (UGC) user since before the term UGC was coined. The upstart soda pop company has been using contributed photos on its bottle labels for years, and now, through Zooppa, will be asking users to provide all aspects of the creative for its new campaign.

Zooppa has been around for a couple years but has really only hit its stride recently with the signing of a few major brands including KitKat, MINI, Best Western and now Jones Soda. (more…)