Convenience retailer 7-Eleven has been reaching out to Generation Y in a series of social media related promotions, including a three week contest which ended this past Friday and pitted two teams driving across the country and fans living vicariously through them online. (more…)

Online fundraising campaigns have the reputation for being successful in the social media world without any of that success actually translating to physical donations. That’s not the case with the current Haiti relief efforts. Read below for a few of the initiatives taking place that harness user-generated sites to raise real money for Haiti. (more…)